Today, women are pushing past boundaries and breaking barriers to build lives and businesses that reflect their unique needs and wants. They’re choosing not to limit themselves when it comes to reaching their dreams.

As more women enter into entrepreneurship, building financial knowledge and wellness is more important than ever. And yet, it’s a subject that many women find difficult to talk about. The entrepreneurial journey is complex. Every business is as unique as the woman behind it. Despite all the differences that exist, what stands true for every business owner is that each situation and decision along the journey will have a financial impact both on a personal and business level. Businesses don’t start without money. They don’t grow without money. And they don’t survive without financial management. For any business owner, money isn’t just about meeting numbers or the bottom line; it’s what the numbers afford. Money is the means by which we meet our obligations and fund the chasing of our dreams.

In this panel discussion we’ll be asking our financial experts to share their views on the role that money plays, why it’s so hard to talk about and how to achieve a level of financial clarity that allows you to get the most out of your business and personal life.

“For more than 80 years, ATB roots have been firmly planted in rural Alberta. We’re committed to supporting women leaders, professionals and entrepreneurs to reach their full economic potential.”

Have you ever wondered what’s behind the numbers in your business financial statements? Here’s your chance to have a personalized review of your company’s financials.

During the Rural Women Women in Business conference, ATB will be hosting individual session times where you can meet with our strategist to better understand your financial statements, ask questions, and get greater financial clarity around your business.

Not sure what key ratios are, such as working capital, or debt to equity? Not sure if you can take on debt or pay back shareholder loans? Maybe you just want to understand the difference between an income statement, balance sheet or cash flow statement? No problem – we’re here to help in your own personalized review.

Look for the sign up sheet and book your free 15 minute session!

Meet our Strategist:

Catherine Glambeck

With her first hand entrepreneurial experience and diverse business background, Catherine brings her expertise and resources to local Entrepreneurs. Catherine works at ATB’s Entrepreneur Centre where she provides guidance with ideation and business modeling, with a specialty in all things financial.