Thank you so much for joining us and making the Rural Women in Business Conference a huge success for 2019!

We’ll see you next year!

May 27, 2020!

2020/05/27 08:30:00

Our 2019 Speakers

Sarah Golby Keynote Speaker
Amy Monea & Angie Payne Afternoon Speakers

“ What we know is… We are prairie women. We are resilient. We are enterprising. And we most certainly are creative and forward-moving. We are Trailblazing women. ”

-Jan and Erin Johnson-

Prairie Girl Outpost

Our 2019 Workshop Leaders


Our conference allows you to choose your own workshops. When you register the morning of the conference, you will have the opportunity to choose two out of the five phenomenal workshops that you’d like to attend during the conference.

So, take your time and check out what each session is about before we see you on May 29th!

Suzanne Ebelher Director, Client Service- Business Link
Megan Lockhart Hello Life Academy
Michelle Neustaedter Michelle Neustaedter Enterprises
Suzy Rounce Switchback Creative
Meagan Saum Women Inspiriter & Resilience Coach

New for 2019!


The Bottom Line: Limiting beliefs about money

Kim Smith

Kim Smith joined ATB Financial as Senior Manager, Community Partnerships for Business & Agriculture in 2017. Prior to ATB, Kim was the moderator and host of Capital Ideas at Postmedia, where she regularly interviewed some of the most innovative and insightful entrepreneurs in and around Calgary and shared their inspiring stories of struggle, achievement and success in business. She is thrilled to be able to bring those insights and experiences into her role with ATB to continue supporting entrepreneurs across the province.

Tanya Hulbert

Leading one of ATB’s largest and most diverse markets, Tanya has spent a major portion of her career helping to improve the financial well-being of Albertans. After a brief time as a teacher, she ventured into banking and built a portfolio dedicated to financing small business ventures. This work provided a perfect platform to promote entrepreneurial growth and allow her to find a voice in economic development and community expansion. In her current role, Tanya is tasked with recruiting, developing and challenging leaders in the dynamic world of retail banking. Supporting more than 100 locations across Central Alberta, she and her team have devoted themselves to putting their customer first, and in doing so, have found ways to deliver a whole lot of happiness across the province.

Silvi Malinowski

How you define wealth is deeply personal. As one of the Managing Directors for ATB Wealth Markets, Silvi Malinowski and her team of investment and banking professionals are committed to listening and helping you succeed in however you define wealth. In addition to her role ATB Wealth, Silvi is the proud mom of 2 curious and energetic girls.

Shannon Pestun

Leading ATB's strategy to reimagine banking for women, Shannon’s work is centered around implementing critical changes and breaking down barriers women face in entrepreneurship. A recognized voice on women in business, Shannon has been featured at business conferences, on podcasts, business magazines and both broadcast and online media. Her commitment to advocating for women’s economic empowerment is widely recognized. Earlier this year Shannon was named as a SHEInnovator, by SHEInnovates Alberta, a pilot chapter for UN Women. Most recently, she was appointed to the Government of Canada’s Women’s Expert Panel where she advises on a range of issues to support women entrepreneurs in Canada.
Today, women are pushing past boundaries and breaking barriers to build lives and businesses that reflect their unique needs and wants. They’re choosing not to limit themselves when it comes to reaching their dreams.

As more women enter into entrepreneurship, building financial knowledge and wellness is more important than ever. And yet, it’s a subject that many women find difficult to talk about. The entrepreneurial journey is complex. Every business is as unique as the woman behind it. Despite all the differences that exist, what stands true for every business owner is that each situation and decision along the journey will have a financial impact both on a personal and business level. Businesses don’t start without money. They don’t grow without money. And they don’t survive without financial management. For any business owner, money isn’t just about meeting numbers or the bottom line; it’s what the numbers afford. Money is the means by which we meet our obligations and fund the chasing of our dreams.

In this panel discussion we’ll be asking our financial experts to share their views on the role that money plays, why it’s so hard to talk about and how to achieve a level of financial clarity that allows you to get the most out of your business and personal life.

“For more than 80 years, ATB roots have been firmly planted in rural Alberta. We’re committed to supporting women leaders, professionals and entrepreneurs to reach their full economic potential.”

Get a personalized financial statement review.

Have you ever wondered what’s behind the numbers in your business financial statements? Here’s your chance to have a personalized review of your company’s financials.

During the Rural Women in Business conference, ATB will be hosting individual session times where you can meet with our strategist to better understand your financial statements, ask questions, and get greater financial clarity around your business.

Not sure what key ratios are, such as working capital, or debt to equity? Not sure if you can take on debt or pay back shareholder loans? Maybe you just want to understand the difference between an income statement, balance sheet or cash flow statement? No problem – we’re here to help in your own personalized review.

Look for the sign up sheet and book your free 15 minute session!

Meet our Strategist:

Catherine Glambeck

With her first hand entrepreneurial experience and diverse business background, Catherine brings her expertise and resources to local Entrepreneurs. Catherine works at ATB’s Entrepreneur Centre where she provides guidance with ideation and business modeling, with a specialty in all things financial.


We can’t do it without you!
We are ready to provide a phenomenal event for women entrepreneurs from all around central Alberta. Please check out our sponsorship package by clicking the link below.
We would love to bring exposure to your business!
To apply, download and fill in the form below and send it to:

Conference Schedule


8:30am – 9:15am Registration | Tradeshow | Mingle | Refreshments

Registration and Workshop sign-up ends at 9:00am

9:15am – 9:20am Call out to find seats – Conference begins at 9:20am

9:20am – 9:25am Welcome Remarks – Nicole Vandenberghe, Executive Director of the Crossfield Chamber of Commerce

9:25am – 9:30am Welcome to Crossfield – Mayor Jo Tennant

9:30am – 10:30am KEYNOTE SPEAKER: Sarah Golby “Cut the Noise: Quiet Distraction to Unlock Limitless Potential”

10:30am – 10:50am BREAK – Network – Refreshments – Tradeshow

10:50am – 11:00am Announce to find workshops – Workshops will begin at 11:00am

11:00am – 12:00pm AM WORKSHOP

12:00pm – 12:45pm LUNCH

12:45pm – 12:50pm Call out to find seats – Conference will resume at 12:50pm

12:50pm – 1:00pm Movement Break – Beth Gabriel

1:00pm – 1:45pm AFTERNOON SPEAKER: Amy Monea and Angie Payne “From I Quit To Unlimited Potential”

1:45pm – 2:00pm BREAK – Network – Refreshments – Tradeshow

2:00pm – 2:10pm Announce to find workshops – Workshops will begin at 2:10pm

2:10pm – 3:10pm PM WORKSHOP

3:10pm – 3:20pm Call out to find seats as panel will begin at 3:20 pm

3:20pm – 4:00pm ATB Panel- The Bottom Line: Limiting beliefs about money

4:00pm – 4:30pm Door Prizes | Alicia McMane with Pound | Closing Remarks

Conference Location


``Never be limited by other people's limited imaginations.``

-Mae Jemison-

Rural Women in Business Conference 2018